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Tall Tale #10 “You can’t control word-of-mouth advertising”
By: Jimmy Vee & Travis Miller
"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #10 “You can’t control word-of-mouth advertising”
By Jimmy Vee & Travis Miller
We genuinely feel sorry for anyone who believes this. Almost
everybody agrees that the ideal form of advertising is
word-of-mouth. Don’t you agree? But almost everybody also
agrees that it’s impossible to control. That’s nonsense –
proliferated by the pay-per-advertise media. They don’t want
you to find out that there’s a way to control the best
advertising process of all – the one that’s 100% free.
We’re here to tell you that you can. We won’t lie to you and
tell you that it’s easy. It’s not. But it is free, and when
it works it works in a BIG WAY. That’s why we chose to tell
you about this last. You see, before you try to control
word-of-mouth, you need to regain control of all of your
other marketing efforts.
The ability to control this elusive and desired form of
advertising is only available to those who have flushed
their systems of all of the traditional garbage and started
putting their money and their effort into a smart marketing
system, like “Gravitational Marketing.”
So, it’s not easy, but it’s not impossible. How do you do
it? Well, the truth is that it almost happens on its own
when you position yourself as an expert, start marketing to
people who want to hear from you, solving their problems,
building emotional bonds with them, and having fun while
doing so. When you put all of the pieces together, you start
to glow. And people talk.
Once that happens there are some little tricks you can use
to encourage people to talk more. You can guide this process
into a snowball effect. Now you’re talking.
Our ultimate goal is to help businesses unleash this power.
We do this by educating and coaching. If you want to tap
into the source that lies within your company, start by
reading our other ebook "The Six and a Half Secrets of
Successful Advertising."
By taking the time to read this mini-course, you’ve helped
us along on our goal of educating business professionals
about the tall tales of traditional marketing and the power
of “Gravitational Marketing.” Thank you for that. If we can
ever help you spread this information or use it to better
yourself of your business, please give us the opportunity.
Get the full e-book "Ten Tall Tales Of Traditional Marketing
That Cost You Tons" and others at our website:
http://www.scend.net/resources.htm
About the Author
ABOUT THE AUTHORS
Jimmy Vee & Travis Miller are the partners of scend advertising.
They are authors, speakers, and consultants on the topic of
advertising and marketing to grow business. They make companies
scendsational. Scendsational companies become famous. For questions, comments, or to shoot the bull, email them directly:
mailto:talk@scend.net
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