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Supercharge your cpc advertising with local advertising.
By: Wilson Davalos
How would you like to be able to geo-target your customers
on a cost per click basis? Sounds interesting? Well now it’s
possible to target retirees in New York who are looking to
sell their business, or job seeker in Memphis in need of a
career coach. In the past you where only limited to using
phrases like “only available in Florida” to try to
geo-target.
You have 2 main roadblocks by doing it this way. First you
are bidding against national advertisers who continue to
raise the cost of the cpc’s and second you are not
maximizing your advertising efforts by being in front of the
right customer at the right time in your local market.
The only other way that you could have geo target in the
past would have been to sponsor a banner ad on a local
website which could cost you anywhere from $5,000 to $30,000
with no guaranteed traffic. So if one person clicked on your
banner or a million people clicked on it that month, you
would still have to pay the same amount to the publisher.
The obvious advantage of advertising on a cost per click
basis is that you only pay when someone clicks on your ad,
and you decide how much you want to spend per click.
If you are interested in hearing more about being able to
geo-target your customers on a cost per click basis feel
free to contact me. I do not charge for my advice.
About the Author
Wilson Davalos is the owner of http://www.laplounge.com "the best search on the net" which is a meta-search engine, and he is an expert in cpc marketing.
Wilson@laplounge.com
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